announces Virtualization Congress 2008

That’s right: launches its first independent conference about virtualization technologies.

VMware VMworld, Microsoft WinHEC (or TechEd), Citrix App Delivery Conference certainly are great technical events, so was not easy to think about a conference that could add value on top of these ones. But at we had the feeling that the industry needed something more, something new.

We wanted to create an event that doesn’t compete with the conferences above, but complements them with unique features. Today, for this first announcement, we just want to highlight a couple of them:

  • First of all, we wanted Virtualization Congress to be truly independent.
    Virtualization Congress is an event open to every company in the space, even the newest one. For this reason we invitated almost every firm in the virtualization market and each one can have the same opportunities.
    The answer we got was amazing: the three biggest players in the space, VMware, Citrix and Microsoft promptly answered and will be with us as top sponsors. Besides them we’ll have some distinguished emerging stars like ManageIQ, Quest, Marathon Technologies, Veeam and VMLogix.
  • Secondarily we wanted it to be truly useful for every attendee.

    At Virtualization Congress these vendors will not present boring, endless, introductory PowerPoint slides.
    On stage these guys have one hour of time to describe a concrete, realistic case study with real-world, circumstantiated challenges, and to show how to address those challenges with one or more features of their products.
    No marketing sessions, no solutions overviews, no wasting time.

Such event must be held at the right time, in the right place, and it’s not an easy decision to make.

In the end we decided to place it towards the end of the year, as the ideal climax of all virtualization efforts spent during the previous months, as the best moment to think about the future ahead.
And we decided to place in a continent that more than others is sensitive to competition, because its companies have to compete every day for energy, space and money.

And to follow this path, Virtualization Congress 2008 will take place October 14-16, 2008 in London, UK.

There is so much more to say about this event, but we’ll save something for the upcoming weeks. invites all its readers to visit to learn more and register for the industry-wide event of the year.