moka5 reorganize management to go on the market

Virtualization startup moka5, launched in April 2006, is slowly rebuilding its management team to impact the market in a more effective way.

First of all hired a new CEO, Bill Demas, in July 2007. Now it announces new vice presidents of Engineering and Marketing departments:

moka5 announced today Mike Schwartz as Vice President of Engineering and Sheila Tan-Salvucci as Vice President of Marketing for the fast growing company.

Mike joins moka5 with almost 25 years experience managing, designing and implementing complex software and hosted operations. Mike has proven experience in developing packaged software in emerging market categories. Having developed several leading-edge technologies into shipping products, Mike has worked for several of the largest websites in the world. Most recently, Mike was vice president of engineering and operations for Six Apart where he was responsible for pulling together the robust technology foundation and turning it into a shipping, packaged solution for a variety of vertical markets including small to medium-sized businesses and individual bloggers. Previously, Mike was Elemental Security’s vice president of engineering, where he built the engineering team to successfully ship their enterprise-scale security system on time and on budget. Prior to that, Mike led world-class engineering teams at Opsware/Loudcloud and, once again providing market leading solutions in new market categories.

Sheila joins moka5 with over 17 years experience working for multi-national consumer brands, mid-sized software companies, and start-ups. Sheila has extensive experience in understanding consumer behavior as well as developing and scaling marketing organizations to enter emerging markets. Most recently, Sheila was vice president of marketing for Presto where she ran marketing to help consumers “stay connected” by making it easier for them to share digital content. As Intuit’s senior director of marketing for Quickbooks, Sheila was responsible for developing and managing the central marketing organization that helped drive the innovation and growth of the Quickbooks franchise in the SMB market, which tripled in revenue growth under her leadership. Sheila began her career at the consumer packaged goods giant Procter & Gamble, where she led the development and introduction of several new products and held key brand management positions, including Crest. She led new product innovation and marketing for online start-up,, specializing in meeting the diverse needs of women in the custom cosmetics industry.