VMware introduces sales channel incentive program

Quoting from the CRN:

Virtualisation vendor VMware has created two channel incentive programmes designed to increase end-user adoption of the technology.

The VMware Purchasing Program (VPP) is aimed at supporting end-user investments in virtualisation technologies. The VMware Opportunity Registration (VOR) programme is designed to support channel partners pushing end-user investment in VMware virtual infrastructures.

VPP provides VMware distributors with banded discounts on VMware software licence purchases and subsequent orders, when end-users place orders through VMware Authorised VIP resellers.

For successful deals, VMware claimed it will pass a discount of up to six per cent onto the participating distributor. Resellers may then be eligible for discounts from the participating distributor.

VMware added that the VOR programme also aims to support its most proactive partners, that show well developed skills around the vendor’s virtual infrastructure…

Read the whole article at source.

Is this the beginning of a channel restyling due to the free virtualization strategy as I suggested in March?