VMware working with Intel on virtualization standards and marketing strategies

At Intel Developer Forum (IDF) 2006, Intel announced a new extension for its Virtualization Technology called VT-d.
While VMware will start supporting VT in ESX Server 3.0 (expected for 2H 2006), VT-d support will be introduced from 2007.

Also both companies, in a joint press release, announced a starting marketing campain to increase awareness and adoption of the technology:

In addition to product development and support, Intel and VMware plan to collaborate on several market acceleration and education initiatives, including:

  • Enterprise Marketing
    The two companies are working together to drive market awareness and adoption of virtualization by planning a multi–million–dollar marketing campaign. Intel and VMware shall continue to educate and bring the value of virtualization directly to the enterprise’s top IT managers through direct engagements and targeted materials in conjunction with some of the companies’ largest joint original equipment manufacturer (OEM) partners.
  • Entry Market Education
    To help educate the market and drive virtualization ubiquity, the companies are investing in the development of a comprehensive virtualization starter kit containing fully featured products and the supporting resources required for new customers to start using virtualization. The companies plan to make these starter kits easily available to users in all market segments and geographies by utilizing Intel’s worldwide channels and OEM programs combined with VMware’s industry–leading virtualization software portfolio , including the freely licensed VMware Player and VMware Server