A new virtualization competitor on MAC platform arrives?

Quoting from MacCentral:

Microsoft’s Virtual PC software has some new competition from Dublin, Ireland-based Lismore Software Systems Inc. Lismore on Tuesday announced the release of Guest PC 1.0, a new PC emulation software for Mac OS X. The application emulates the inner workings of a PC-compatible computer, enabling Mac users to run software that’s not compatible with their native operating system. Lismore is a veteran of the PC emulation market on the Macintosh; the company previously released Blue Label PowerEmulator, a PC emulator for Mac OS 9 and earlier operating systems that’s been around since the late 1990s.