VMworld 2008 ends, virtualization.info wrap-up coming soon

Posted by Alessandro Perilli   |   Monday, September 22, 2008   |   2 Comments

With thousands of delegates attending (more than 14,000 this year), the VMworld conference has a unique capability to call to action almost every virtualization vendor in the industry, happy to fight for a few minutes of attention.

The result is that in just three days over 200 press announcements were released.
Only a small portion of them contain really valuable information (products’ general availability, alliances, support agreements), while the others are just part of a generic “me too” effort (announcements of a future general availability, reissues of old announcements, claim of presence, etc.)

Nobody, and less then ever the 14,000 people busy in attending the VMware breakout sessions, would be able to read, filter and digest such amount of information as they are fired up (and this should urge the vendors’ PR and marketing departments to severely reconsider their strategy during these events).

Nonetheless we still have over 200 press announcements in queue.

Rather than publishing all of them as they are, virtualization.info will publish a comprehensive wrap-up later this week, trying to highlight the current state of the industry and the direction that it’s taking.

There’s a lot to say this year.

2 Comments

Anonymous Anonymous Monday, September 22, 2008 1:32:00 PM  
You raise a valid point:
Companies try to disrupt each other during these events by releasing press announcements attempting to "roar" louder than the others. What actually happens is the digital equivalent of "Too Much Noise".
I too, am trying to sort through what is real and what is hype and in all honesty am getting virtually exhausted.
Anonymous Jason Boche Tuesday, September 23, 2008 12:21:00 AM  
You accurately state what I have been trying to put into words for the last few days.

PS. I am writing this reply on a VMware ThinApp version of Firefox :) ThinApp has a lot of potential!

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