Microsoft tries to justify free release of Virtual Server 2005 R2

Posted by Alessandro Perilli   |   Monday, April 03, 2006   |   3 Comments
Microsoft just announced the Virtual Server 2005 R2 Enterprise edition available as free of charge. This is great but customers and analysts are asking themselves why the price of this product dramatically dropped over time until today. Trying to mitigate speculations the company arranged and released an interview with Zane Adam, Director of Product Marketing in the Windows Server Division at Microsoft. He stated about the cut-price:
PressPass: Why is Microsoft making Virtual Server available at no charge? Adam:...we want to make virtualization more broadly accessible and affordable so our customers can realize benefits in areas like server consolidation, disaster recovery, application re-hosting, and software test and development. We believe that Virtual Server is already the best server virtualization technology for the Windows Server System and more than 5,000 customers are using the product today. ... In the Windows Server Longhorn wave, virtualization will become part of the Windows platform via Windows hypervisor technology, and our customers will be able to run an unlimited number of virtual operating systems on one physical server running Windows Server Longhorn Datacenter Edition. In light of this and other market trends, I believe customers will think twice before spending thousands of dollars for other virtualization products that very well could be at no charge in a couple of years.
Talking about the first part of this quote I never heard Microsoft giving away a technology for free when it aims to spread it as much as possible, mostly if the company considers it the best technology on the market. In the second part Mr. Adam is obviously referring to VMware ESX Server. He fundamentally said customers should not invest in VMware technologies since they now can have Virtual Server 2005 for free and within 2 years will have the Windows Hypervisor for free as well. Is Microsoft pretending upcoming VMware Server and Xen (now freshened with Virtual Iron 3.0) are not existant? Is Microsoft pretending companies to wait 2 years for a product that could change in any moment and competitors are offering today? Is this the Redmond giant strategy? Really? Read my insight about Microsoft stragegy to have a better picture of how the company is moving and why had to release Virtual Server 2005 for free.

3 Comments

Anonymous Hank Monday, April 03, 2006 10:36:00 PM  
That's how they started with SQL Server. Cheap server price and no CAL's required. When they did their first upgrade, out came the CAL's. They get you commited to their product then put the screws to you later when you can't back out very easily. Its also another example of how Microsoft's business style is steal other people's ideas then put them out of business. Typical of Microsoft, they may try to look benevolent but look closely at the eyes and you can see they're red with yellow pupils.
Anonymous Jonny Tuesday, April 04, 2006 11:37:00 AM  
This is not at all a new tactic for Microsoft. Remember Internet Explorer and Netscape? Distributed free in the 1990s and incorporated into Windows, IE (the inferior product at the time) became the dominant browser. Now Virtual Server is free and will soon be included in Windows. Where have we heard that before? Lookout VMWare!
Anonymous Anonymous Wednesday, April 05, 2006 10:13:00 PM  

Add New Comment